Brand Voice

When representing MFC, use a tone that is confident, direct, and human. Avoid corporate jargon. Speak like a trader speaking to another trader.

Core Taglines

Key Selling Points to Emphasize

• Up to 100% profit split
• Weekly payouts (not monthly)
• Balance-based daily loss calculation (more forgiving than equity-based)
• Real live funded accounts (not demo simulations)
• 3 distinct products for different trader types
• Prices starting from just $19
• No maximum time limit on evaluations
• 180+ countries served

What NOT to Say

Do not make claims that are misleading or unverifiable:

• Do NOT promise guaranteed profits or income
• Do NOT claim MFC is "regulated" as a broker — MFC is a prop firm, not a broker
• Do NOT exaggerate success rates or claim "everyone passes"
• Do NOT compare MFC to firms using false or unverified data
• Do NOT use language that implies trading is easy or risk-free